Promising mid-year market share

ADMISSIONS. The domestic market share for the first six months of 2011 lands at 29%  – the best result since 2008.

Numbers for the first half-year of 2011 reveal that Danish films have performed well at the cinema. With a national market share of 29% after the first 26 weeks and 1.7 m tickets sold at the box office, the result is on a par with 2008 which landed on a year-end total of 33%.

 
2008
2009
2010
2011
Domestic market share 
for weeks 1-26
29%
16%
17%
29%
Domestic market share at year-end
33%
17%
22%
 
Tickets sold for Danish films weeks 1-26
1,795,000
1,065,000
1,085,000
1,740,000

Domestic market share, weeks 1-26. Source: FAFID and BIO-TAL.

 

"One should be careful not to draw any hasty conclusions from a half-year result, but of course it's satisfying to note that Danish films still show strong audience appeal, far surpassing the numbers from the past two years. And judging from the films to come in the next half-year, there's no cause for concern," says Head of Distribution at the Danish Film Institute Steffen Andersen-Møller.

Overview of first half-year 2011

In all, nearly 6 m cinema tickets have been sold within the first 26 weeks of 2011 which is slightly below the average for the past seven years.

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Total admissions in Danish theatres, weeks 1-26. Source: FAFID and BIO-TAL.

Top 10 in Danish cinemas

Three Danish films enter the Top 10 of the most popular films at the box office in the first half-year. "All for One" by Rasmus Heide climbs to first place on the chart with 378,000 tickets sold, closely followed by "Pirates of the Caribbean – On Stranger Tides" and Mikkel Nørgaard's "Clown", the latter selling 855,000 tickets in all since its release in December 2010.

Film Distributor Tickets
     
All for One (dk) Nordisk/Fridthjof
378,000
Pirates of the Caribbean – On Stranger Tides * Disney
377,000
Clown (dk) Nordisk
373,000
Tangled Disney
355,000
The Hangover 2 * FC/Warner
237,000
The King's Speech FC/SF
235,000
Fast & Furious 5 * UIP/UNI
189,000
SuperClásico (dk) SMD
185,000
Black Swan FC/FOX
168,000
Narnia: The Voyage of the Dawn Treader FC/FOX
147,000

* Still playing

Upcoming films

Looking ahead, there are several promising titles on the bill for the rest of 2011. August sees the release of "A Funny Man" by Martin Pieter Zandvliet and the satirical animation "Jensen & Jensen". Also, expectations are high for the animation "Ronal the Barbaren", playing from September, and the thriller "Those Who Kill – Shadow of the Past", in cinemas from November.

See all upcoming releases

Among the international titles expected to draw crowds at the box office are "Harry Potter and the Deathly Hallows – Part 2", which premiered in mid-July, the Norwegian "The Headhunters" opening in September and, not least, the highly anticipated "Twillight 4" in November.