Inside outside

With just one spot of red paint between the eyes the Parisian artist ZEVS, executes the advertising industry's images of perfect humans. 'People don't think about the force of advertising,' says Zevs and continues, 'But with just one psst I remove the force. No one wants to be identified with a dead person so advertising looses its effect'. ZEVS calls his action 'Visual Attack', and he has executed billboards worth millions around Paris. At the same time, ZEVS is a respected artist who exhibits all around the world. "Inside Outside" follows ZEVS and other so-called street artists from New York, Stockholm, Copenhagen and S?o Paulo. They all make a living off their art, but they also have an urge to exhibit their work illegally in the streets.