På MEDIA-dagen bliver fokus rettet mod det digitale med afsæt i præsentationer af en række innovative projekter, som har opnået støtte af Creative Europes MEDIA-program. Günther Oettinger, Commisioner for Digital Economy and Society, vil deltage i arrangementet.
2016 er desuden året for MEDIA-programmets 25 års jubilæum, og arrangementet afsluttes med en reception, der sparker et år med fejring af MEDIA i gang.
Tid og sted
15 February 2016, kl. 9.30-21.00
Ritz-Carlton Hotel
Potsdamer Platz 3
Program for dagen
(mere detaljerede informationer om oplægsholdere følger)| 9.30-10.00 | Welcome coffee |
| 10.00-12.00 | Creative Europe MEDIA Going Innovative: Digital and Social Motion A showcase of MEDIA-funded projects and initiatives. Speakers representing projects focusing on digital innovation and their impact on society will present their achievements. Attendees will also hear about the latest developments of the Creative Europe MEDIA sub-programme, gaining insight into the 2015 project selections and a taste of what is coming up in 2016. |
| 10.00-10.10 | Welcome by Brian Holmes, Director Education, Culture and Audiovisual Executive Agency (EACEA) |
| 10.10-10.15 | Introduction and Hosts of the Creative Europe MEDIA showcase Lucia Recalde Langarica, (HoU Media Support Programmes, European Commission) and Harald Trettenbrein, (HoU MEDIA, Education Audiovisual & Culture Executive Agency) |
| 10.15-11.15 | Session 1: SHOWCASING DIGITAL INNOVATION Presentation of 3 state-of-the-art MEDIA Supported projects introduced by a short interview giving a flavour of the last call and what the innovative digital elements the experts highlighted. |
| 11.15-12.15 | Session 2: SHOWCASING SOCIETAL IMPACTS Presentation of 3 MEDIA supported projects focusing on societal impacts like European cultural and societal diversity and empowering talents. |
| 12.15-12.30 | Closing session - wrap up of the morning by Lucia Recalde Langarica, (HoU Media Support Programmes, European Commission) and Harald Trettenbrein, (HoU MEDIA, Education Audiovisual & Culture Executive Agency). |
| 12.20-14.00 | Networking lunch |
| 14.00-18.15 | European Film Forum Berlin 2016 Go Digital: How to Put European Works in the Spotlight The European Commission is committed to enhancing the competitiveness, innovation and visibility of European audiovisual works. The aim of the Commission’s Digital Single Market Strategy is therefore to improve access to European digital and audiovisual content. This is reflected in the Infoday programme: we are looking for new ways of circulating and promoting European works, and of reaching out to a wider audience. In speeches and two panel discussions, we shall review the challenges and opportunities for business models and technology, as well as new ways to support attractive services, to promote European works and to accelerate user- and AV-industry-friendly solutions. We shall also discuss the technological tools, innovations and cultural shifts needed to increase the audience’s engagement with European works. Moderator: Jackie Davis (confirmed) |
| 14.00-14.10 | Welcome by Roberto Viola, Director General DG CNECT European Commission |
| 14.10-14.30 | Keynote Speech by Commissioner Günther H. Oettinger |
| 14.30-14.50 | Interview of Annette K. Olesen, film director by Domenico La Porta (Film journalist) |
| 14.50-16.15 | Panel 1: PROMOTING EUROPEAN WORKS Snap shot: facts & figures by Martin Kanzler, European Audiovisual Observatory Panellists: Peter Dinges, President of the EFADs Adrien Labastire, Golden Moustache (Groupe M6) Rikke Ennis, CEO of TrustNordisk Rebecca O'Brien, producer and production manager Q & A |
| 16.15-16.40 | Coffee Break |
| 16.40-18.05 | Panel 2: DISCOVERING EUROPEAN WORKS Snap shot: facts & figures by Martin Kanzler, European Audiovisual Observatory Panellists: Alexandra Poch, EU Observatory on Infringements of IP Rights at OHIM Claus Bülow Christensen, Director of Research & Development Zibra Digital Media Group Ingke Weimer, Co-Founderin, CRO JustWatch N.N., Representative of a Telco company (tbc) Q & A |
| 18.05-18.15 | Closing session with Roberto Viola, Director General DG CNECT, European Commission |
| 18.30-21.00 | MEDIA'S 25TH ANNIVERSARY - MEDIA in Motion A reception at the 66th edition of the Berlinale kicks off the year's festivities for the 25th anniversary of MEDIA (by non-transferable invitation only). |
