During the development of a project, producers are usually required to present a marketing and press concept as well as ideas for possible target groups and their activation - keyword Audience Engagement. A concise and well-developed concept is a decisive advantage not only for funding applications but also in communication with potential partners.
Laurin Dietrich presents general strategies and important components of marketing, press and target group work that are crucial in the funding and development phase. He is a marketing consultant and international press agent, one of three partners of WOLF Consultants (Berlin), and has been working as a marketing consultant for ACE Producers for years.
The online lecture is in English. Registration via Eventbrite until March 7.