AUDIENCE FOCUS - ENGLISH

Fund for audience research made permanent

26. sep 2022 | FUNDING. The AudienceFocus funding scheme was launched in 2020 to strengthen the industry's awareness and insight into their audiences. Now the scheme is made permanent with an annual budget of 2 million…

Knowledge universe about audiences

01. jun 2022 | AUDIENCES. More than two million Danes have watched Thomas Vinterberg’s 'Another Round' across platforms, and half of the audience are under the age of 35. These and many other insights are available to…

Why audience research early on matters

04. may 2022 | AUDIENCES. Sanne Juncker Pedersen, who leads the Danish Film Institute's strategy to enhance audience focus, talks about the funding scheme AudienceFocus and why it is important to conduct audience research as…

The audience can think for itself

02. may 2022 | INTERVIEW. Support from the Danish Film Institute's AudienceFocus scheme allowed Mira Jargil to focus on prioritising multiple storylines for her series about a Danish monk in Sri Lanka. The director shares her…

Filmmaker, listen to your young audiences!

02. may 2022 | INTERVIEW. Drop your biased attitudes about young people and start your research early on, say directors Tilde Harkamp ('Pretty Young Thing') and Thora Lorentzen ('Absolute Beginners') about creating content…

What can the audience teach us?

02. may 2022 | INTERVIEW. Director Katrine Brocks and producer Pernille Tornøe were inspired by the Danish Film Institute’s AudienceFocus scheme to fine-tune their creative choices of their debut feature, 'The Great Silence'…